The Brilliance!

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#INTERNET Ah, we're back! Like we said, we were just "chilling out" for like 3 years. Feels good to have the team back writing. Still us three: Chuck, Benjamin, and Virgil. Got new interviews coming up, and hopefully we'll be posting on a regular basis, who knows. We also interviewed each other, check: CHUCK, BENJAMIN, VIRGIL...

The ‘Mojave Experiment’...

I guess I’ll open this up with my first reaction after seeing this: “Damage control is not marketing…or branding.” Backing up a bit, you should probably watch the video at the link below before reading this post, it’ll make more sense. So…Microsoft is finally (finally) responding to all the bad press they’ve gotten for Vista. And this, the ‘Mojave Experiment’, is their first formal response. And it…doesn’t really work for me. As I said, I honestly feel like its damage control and NOT actual marketing or branding (creating a ‘gut feeling’ in the consumer as they say). Tricking your customer and, in some instances, kind of making them feel dumb isn’t the way to win them over. It’s like the entire project is based on telling the customer: ‘hey guy, you’re wrong’. (?!?) Again, making up for, or doing damage control on all the negative word-of-mouth that has been spread regarding their product. Its just weird. This is just their first round, so they’re may be some other compelling stuff…but I would highly suggest they actually either show Vista in action, you know, the product the people are actually going to buy…or reference what exactly they, the consumer, can use Vista for and how well it will it work performing whatever the task may be. I guess that would have been too similar to the Mac vs. PC ads that they’re responding to in the first place. Ehh, yeah, I’m a little surprised at this. I think its funny they paid for Google Ads as well, when you search Mojave it shows up as an advertiser…ha, guys, thats not exactly viral if you’re paying for it.

What you know ‘bout Sudoku!?

I’m not sure why, but a few years ago I bought a little Sudoku puzzle book at an airport, probably to try something new to kill time. I epically failed and gave up that first day. I did however keep the book and it’s collected dust ever since. That was until a few weeks ago when I was on a plane with my younger brother and we busted out the in-flight magazine, flipped to the back, and found the puzzle pages. Apparently, and I didn’t know this, he’s been doing Sudokus like mad for the last year. Needless to say, it was a little embarrassing when he finished the ‘warm-up’ puzzle in about 6 minutes and I’d only filled in about 4 numbers and was ready to roll up 2 copies of SkyMall to jam in my eyeballs. Having your 19 year old brother be taller and much better dressed than you is one thing. Having him insult your intelligence by using basic number logic to fill in empty squares on a Sudoku warmup puzzle is entirely another. So I get back from my vacation and what do I do? Of course, I dust off the old Sudoku puzzle book and while I’m at it try to dust off my brain, apparently. So after forcing myself to figure out the different methods and techniques over this past week, I’ve officially become obsessed and actually quite decent at them. Much in the same way I have an obsession with Scrabble and at times can’t help but look at words in every day life and rearrange them…I’m now thinking in terms of rows of numbers. It’s odd, but it kind of feels good to use a part of the brain that hasn’t seen the light of day, maybe ever. So here’s to you, Sudoku puzzle book. Next time I’m with my brother he’ll never know what hit him.

Ice Cream Sandwiches!!

There is a heatwave going on and I could go for a real one right now but I am posting these plastic keychains on the Ice Cream Site. I love trinkets and you can count on me to buy these sorts of random products all the time. These totally turn a boring set of keys into a conversation piece. Keychains are funny…who actually sets out to find a new keychain?? They are just one of those things you see in the checkout line or something. But they are like a persons shoes…they speaks volumes of a persons style. Random post I know…Viva La Brilliance!

Malin+Goetz candles!

I was never too into candles…no particular reason, just never really got into it. But, as I’ve stated before, I am a bit of a sucker for my favorite brands, and Malin+Goetz is certainly a favorite of mine. So I got up-sold a $40+ dollar M+G candle when I was last at my local spot Lamb on Cherry St. - only spot in GR to get M+G skin care stuff. Weird, cause I rarely fall for the old ‘oh, you should try this stuff from them as well’ pitch. I’m glad I did… I grabbed the cannabis flavored/scented one - good choice. Despite the naming, it doesn’t smell like a all-ages Styles P concert. It’s actually has a super rich but still soft smell to it…quite nice. Or as they say: ‘Top notes of Figs and Pepper; middle notes of Orange and Lemon; base notes of Sandlewood and Patchouli.’ It complements the aesthetic of my loft quite well. Was that last part corny?? Anyway, I’m a fan.

2 weeks with the iPhone 3G..!

It’s post two weeks from me waiting in line…at the mall…right next to the Nextel pagoda-thing…at 8am…for a phone. But truth be told, I really don’t feel to ashamed of it. I’m a bit of a fan-boy for new product…and I had teh 4gb version of the first one, so it was time to upgrade. So yeah, some thoughts and impressions of the new phone: I got the black 16gb one, and the plastic back is considerably more durable than I would have expected - but I do miss the aluminum. The 3G speed is indeed much faster, noticeably - feels almost like wifi. The GPS is pretty amazing in how quickly it actually acquires a real GPs signal - very cool, very useful already. The louder speaker, which I didn’t think would be a big deal, is actually pretty great - I’ve used my phone as a ‘boom box’ already in a couple situations. It’s quite loud and clear. The new 2.0 software is great - push email support being the biggest. The app store is brilliant - 10 million apps downloaded the first weekend?! Wow. Phone Saber is the must-have app, ha. So all that being said…was it worth the upgrade? I think so. The GPS alone is almost worth it. But I’m a bit of an Apple fan-boy…so take that for whatever its worth. Cons? The cons are the really with the 2.0 software…some real stability issues. But I imagine that’ll be fixed soon. So yeah, it might have some issues, but its without question the best mobile phone I’ve ever owned. It may be the best piece of technology I’ve ever owned. And…and! I retired the BlackBerry…no more carrying two phones. ***Virgil might chime in on this post…he is now an iPhone user as well.*** Yea. I am addicted. It is the best “thing” i have ever owned…it promises alot and delivers on all accounts. I have been overdosing on our flickr page because it fun and thats how the iPhone rolls. crazy.

Science! Periodic Table of Videos!

Get excited its, nerd-out Mondays!! Don’t know exactly what it is about this site…I think its the briefness of the videos mixed with good/simple production and quick, engaging, experiments. Plus I just like science stuff like this. AND…the dudes hair is pretty amazing. The idea behind the site is simple…have a quick 3-4 minute educational video about each element in the periodic table with fun facts, a quick experiment and some insight about its uses, etc. That’s it. Education science videos. About elements. On THE BRILLIANCE. Get excited. Ha…I hope you enjoy them as much as I do.

Just Bought: CHANEL Wayfarer!!!

Whatever, whatever, wayfarer will always be important after the current resurgence dies. Classic shape for a reason. In comes these bad boys. This hunt reminded me of the days before the internet when you only had a phone book and style numbers. I went to work and scored when my local Chanel store pulled up these in the system straight from the Wynn in Vegas. Kinda limited, very fresh. They said there were lilac, I’d say they were super magenta. The multicolor side logo! This is Chanel, masters of granny luxury and they put these out?! These shades were made for the kids into young lux. I am all in.

Song: India Dub from Chase & Status!! (Fixed!)

(***Updated, again, I’m hearing conflicting reports on the name of this song!) Massive? Thats what they call it right? I really can’t think of any better way to describe this track beside that…massive. It vibrates my brain (ha, image??) Now, quick disclaimer, I might have the name of this song wrong. It’s called ‘Judgement’. I’m really not sure of the name of this track, keep hearing different stuff…anyway. I heard it first off Sinden’s show, which I get via the Mad Decent blog. Check the link below for the actual mp3 from the show…the song I’m referencing is the first track. This is going to be a short post cause…I don’t really have anything else ot say except for check out the track…and more important, hook me up if you have the full version!! I need the 320kbps version…bad. And that’s my post…I’m loving this Dub Step stuff right now.

Radiohead’s new video, House of Cards! Lasers!

Yeah, pretty much had to post this one up. Radiohead, to me at least, seems to exist in this world of perpetual creativity. While they did get pitched this idea - they didn’t come up with it on they’re own - its just so ‘Radiohead’ that it almost couldn’t work/exist with any other band. A little match made in conceptual-laser-use-heaven. Ha? Yeah, not too much to say on this except its a really eerily beautiful match to the song and just fun to watch. A music video made without cameras…just laser sensors. Also, check out the making of it here.

DVD, Long Way Round!

I guess this was a TV series first. But man oh man, I loved this DVD/series. It’s a travel documentary of Ewan McGregor and his best friend Charley Boorman traveling around the world, literally, via motor cycle, or their case ‘motorbikes’. 20,000 miles in 115 days in some of the most intense terrain ever. They didn’t keep it cushy just doing paved roads in populated areas, etc, they really went for it doing eastern most of Europe first, then right into Russia, then Kazakhstan, then Mongolia, then back into Russia…then they flew over to Alaska, down through Canada, then finally the US, all the way to NYC. In fact, they even hit Naperville outside of Chicago on the way…ha. Honestly, about half the movie, if not more, was then handling Russia and Mongolia…just amazing, amazing landscapes. Really. The immensity of Russia is almost impossible to wrap your head around…so unbelievably large. But yeah, their adventure was just a blast to watch…their friendship, the people they met, the experiences, challenges, etc…super entertaining. Oddly enough, I was watching it this past weekend at my office while I was doing some loose planning for a trip of my own…helped me get into that mindset! So yeah, grab the 2 DVD series off NetFlix or whatever you use. I promise it’s worth it. Thanks to Nicolai and Laura for the recommendation.