Alright…the name, yeah, kind of weird. But whatever. This video…is about 90% really, really fantastic, and about 10% corny. Fortunately, the corny parts, namely the really terrible ‘music video’ and Lil Wayne thing aren’t really the true point of their movement…just their choice of humor. That stuff aside, I really, really love what their doing and the narrator/creator guy’s approach and delivery. Seriously, well done my man. I’d prefer you watch the video as opposed to just hearing my spin…but the basic gist of the video is an experiment where local mini-marts/convenience stores in San Fran are given the option to bid on what portion of their sales they’d donate to making their store/process/etc more environmentally friendly. Which ever store ‘wins’ the bid how much of their revenue they’ll donate will get promotion as THE store for green-minded people to buy their goods at. A very capitalistic way of encouraging environmental friendliness. The video obviously shows this whole process in practice a bit better than I’m explaining…so check it out. Good stuff, minus the really corny fake-video thing. Love the end result. ***Plus, maybe more than anything, I love how scaleable this idea is…seriously, think about it.