TB! > What’s going on man…good day so far?
RC! > ALL GOOD, THANKS
TB! > What do you do and how did you get to where you are today?
RC! > WELL, I RUN HEADQUARTER IN VANCOUVER AND MEXICO AND NOW IM WORKING IN THIS NEW PROJECT CALLED “SANTA MUERTE” TOO , I HAVE SOME YEARS WORKING TO IMPULSE THE STEET CULTURE , FIRSTLY IN MEXICO (MY COUNTRY) AND NOW IN VANCOUVER TOO.
TB! > I am very interested in Mexico City. What is the youth culture vibe like? Its great that focus has steadily been building there. What could a visitor expect to come across.
RC! > WELL, MEXICO CITY IS A CRAZY HUGE CITY, WITH 28 MILLIONS OF PEOPLE JUST IN THE CITY, SO THE SPACE HAVE A SPECIAL VIBE, IS A OLD CITY WITH TOO MUCH HISTORY, THIS IS ONE OF THE THINGS THAN I REALLY LIKE. IF YOU VISIT MEXICO YOU CAN EXPECT EVERYTHING, LIKE:
“LOS TIANGUIS” (FLYMARKETS) EVERYDAY IN DIFERENT NEIBORGHOODS EXIST THE INFORMAL COMMERCE, IN SOME OF THOSE YOU CAN BUY FROM FOOD TO NIKE JORDANS 1 RETRO ORIGINALS, ANTIQUE FURNITURE, ETC
“LUCHA LIBRE “(MEXICAN WRESTLING) SO POPULAR IN MEXICO, THE FAMOUS ARENAS “LA COLISEO” AND
“LA MEXICO” ARE VISITED FOR A LOT OF PEOPLE FOR ENJOY THE SHOW
“LA CONDESA” IS THE SOHO AREA IN MEXICO, AND HAVE A LOT OF RESTAURANTS , BARS, AND SOME BOUTIQUES. AND “POLANCO” IS THE HI COMMERCIAL AREA, WITH ALL THE DESIGNERS SIGNS , RESTAURANTS AND BARS.
“EL CENTRO” (DOWNTOWN) HISTORICAL AREA IN MEXICO WITH A SPECTACULAR ARCHITECTURE, ALSO SOME RUINES LIKE “TEMPLO MAYOR”.
THE LIST DON’T HAVE END
TB! > What’s the response to Headquarter in Mexico City? Has the store resonated with the local community?
RC! > THE STEETWEAR CULTURE IN MEXICO IS PRETTY NEW, BUT FOR SURE HAVE A BIG FUTURE, THE PEOPLE REACTION WITH HEADQUARTER IS A BIG SURPRISE, REALLY GOOD REACTION, NOW OUR WORK IS INTRODUCE THE BRANDS TO OUR PEOPLE, LUCKYLY WE HAVE THE SUPPORT FOR A LOT OF BRANDS.
TB! > Tell us about the production of your garments and your design team…is it a big team, or more of the one-man shop thing?
RC! > THE BRAND IS A MEXICAN STREET WEAR LINE MOSTLY MADE IN MEXICO. AND HOODIES IN CANADA. SANTA MUERTE IS CONFORMED BY TULIO, RAFAEL AND MYSELF, AND FOR DESIGN SOME OF OUR FAMILY HELP US A LOT LIKE RAFA, VALK, ENEMIGO, NAHUAL, EL ISRA, ETC.
TB! > This first collection has set a tone missing in streetwear. It’s the best collaboration, authentic Mexican Culture X streetwear. What is your ultimate goal with Santa Muerte in the larger scheme of fashion.
RC! > FIRSTLY WE LIKE TO REPRESENT THE MEXICAN UNDERGROUND, CULTURE, STREETS, ART, ETC AND WE WANT TO BE RECOGNIZED ARROUND THE WORLD BECAUSE THE BRAND HAVE SOMETHING TOTALLY DIFFERENT TO OFFER AND TO CONTRIBUTE TO THE SCENE
TB! > Being a small business, what sort of larger impact do you believe you have on the corporate version of your industry.
RC! > I DON’T KNOW, SOME YEARS AGO MY FRIENDS FROM LOREAK MENDIAN FROM SPAIN TOLD ME , ABOUT THE OPORTUNITY TO EXPOSE A CULTURAL BRANDS, BRANDS WITH ORIGINS , WITH ROOTS. SO FOR SANTA MUERTE LIKE COMPANY IS IMPORTANT NOT TO LOSE THIS ROOTS, AND HOPEFULLY IN THIS POINT IS WHERE THE LARGER IMPACT WILL BE.
TB! > I get the feeling that our niche culture (music, fashion, art) in the states is in a bubble and I am interested what your toughts are from your perspective in the Mexico City community? Do you believe it is progressing in the right direction?
RC! > I THINK IS EXACTLY THE SAME IN MEXICO, BUT OUR WORK IS TO BREAK THE BUBBLE, SHOW DIFFERENT ALTERNATIVES , OR AT LEAST SHOW YOUR OWN ALTERNATIVE.
TB! > What are some of your American inspirations? Artist, brands, etc.
RC! > I LIKE THE ART OF JOSE PARLA, KAWS, WK INTERACT, ARTEMIO RODRIGUEZ, MIGUEL CALDERON, I REALLY LIKE THE ART OF THE HUICHOLES (MEXICAN INDIGEN OR INDIAN COMMUNITY). POSADAS, SIQUEIROS, ABOUT BRANDS AND COMPANIES NO JUST AMERICANS I LIKE VISVIM, ORIGINAL-FAKE, NEIBORGHOOD, PAM, LAS HISTORIAS, SURRENDER AND OF COURSE SANTA MUERTE. INSPIRATION COMPANIES - UNION, MEDICOMTOY, UNDFTD, MAHARISHI
TB! > Your favorite color and favorite beer?
RC! > RED AND BLACK AND ABOUT BEERS CORONA IS THE GOOD ONE
TB! > Being a part of the streetwear thing…do you follow the blogging community close at all? Do you think is getting tired?
RC! > I SEE THE BLOGS, AND SOME ARE REALLY GOOD, BUT NOW EVERY PEOPLE WANT TO HAVE A BLOG, A LOT, WITH THE SAME INFORMATION . SO I HAVE MY FAVORITES, NORMALLY I JUST VISIT THOSE, I THINK IN ALL THE INDUSTRIES INCLUDES THE BLOGS JUST THE GOOD ONES SURVIVE.
TB! > Speaking of blogs, are you familiar with us, THE BRILLIANCE? What are your thoughts on it?
RC! > YES I KNOW THE BRILLIANCE AND I LIKE CAUSE HAVE DIFFERENT FORMAT TO ALL THE OTHER BLOGS , AND NO JUST TALK ABOUT PRODUCTS, TALK ABOUT WORLD NEWS, MUSIC, GADGETS, ETC, I MEAN IS COMPLETE.
TB! > Any shout outs?
RC! > THANKS TO THE “THE BRILLIANCE” FOR THE SUPPORT, SORRY FOR MY MEXICAN ENGLISH , AND THANKS TO ALL THE STREET WEAR FAMILY FOR ALL THE GOOD WORDS