The Brilliance!


#INTERNET Ah, we're back! Like we said, we were just "chilling out" for like 3 years. Feels good to have the team back writing. Still us three: Chuck, Benjamin, and Virgil. Got new interviews coming up, and hopefully we'll be posting on a regular basis, who knows. We also interviewed each other, check: CHUCK, BENJAMIN, VIRGIL...


Conde Nast Portfolio - behind the scenes w/ Nigo and Bape!

What a great read. I have no qualms saying I really like Bathing Ape. I still, yes still, find the brand and Nigo extremely fascinating. I actually don’t own much Bape, and I don’t really wear any pieces - more just for collection’s sake. But beyond the actual pieces of clothing and its perhaps unfortunate cache among celebrities that don’t really ‘get it’...I still find it to be a brilliant, brilliant brand“ almost a little unreal. Conde Nast Portfolio did this super lengthy write-up about the brand, its team, day-to-day with Nigo, how he is perceived now in Tokyo, what the future might hold and more. It has to be the most behind-the-scenes look into Nigo as a person that I’ve read to date - and it might not be what you’d expect. Set aside 30 minutes and give it a read, again, just really fascinating. ***How crazy is the idea of Nigo taking Bathing Ape public and having it valued at $1.5B???