The Brilliance!

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#INTERNET Ah, we're back! Like we said, we were just "chilling out" for like 3 years. Feels good to have the team back writing. Still us three: Chuck, Benjamin, and Virgil. Got new interviews coming up, and hopefully we'll be posting on a regular basis, who knows. We also interviewed each other, check: CHUCK, BENJAMIN, VIRGIL...

PERMALINK PAGE!

Flyknits!!! iPod level innovation happening as we speak!!! aka Retros are funny!!!

It’s happening. What I consider the best product invention since the iPod, Nike Flyknit, is changing footwear from the most difficult angle. Aesthetics. But not only pure aesthetics, aesthetics formed by function. What a killer design story too. They simply imagined making a shoe by forgetting how shoes have been made in the past. What that did was removed the mass amount of fabric waste that happened between pattern pieces and traded it for the only waste made in flyknits is the few inches of knit yarn that extend from one shoe to the next. After all what a better system to mold around a foot that a knitted sock. The design story is everything. So modern. So modern it’s going to kick a dent into retro sneaker business. After all we all love those Sony yellow Sports Discmans but not in 2013. Lol.