Lexus Hybrid & those rich ‘earthy’ people!
See…was it really that hard?! Maybe it was. Thing is, I don’t like Lexus, never really had. Heritage? Give them some time, because they are certainly moving in the right direction. But anyways, this was my whole thing – just make a hybrid out of one of your EXISTING models! That’s it. Seriously. An Audi A4, one of the Saabs, or a Jetta as a hybrid would sell crazy…look at all their Frisbee playing, mountain bike rack having, super-strappy back packs, hackey sacks, etc…you know the type! The earthy rich-folk type. You know they want to have a hybrid. If anything it just makes them think they look even more shrewd, you know? Use those people to get this whole new direction going! Or am I the only one who is seeing this!? Seriously use the ‘campy’ people…they always have money, or front like they do. And you thought a dude spending too much on rims was bad? They spend their last on some crazy carbon fiber bike…wearing all sorts of jersey’s with logos all over them when they ride. Ha. I’m telling you that’s the demographic to market hybrids too. This post kind of lost its direction about halfway thru. Thank you for doing this Lexus, the ball is rolling.