Super good interview with A.P.C.‘s Jean Touitou!
Hypebeast did a really good job on this one - and by the way, I’m loving the huge new interview header thing they have on their site, great design. So yeah, I’m pretty fascinated by brands like A.P.C. that seem to keep things so simple but maintain such a ‘rich’ or ‘thick’ brand, you know? I think sometimes the smaller (not that APC is super small) brands rely so heavily on some crazy cut, or cool graphic, or something that is super temporary to set their tone instead of really kind of letting the clothing simply represent the image/idea that they started with in the first place. Does that make sense? Anyway, funny cause Jean Touitou touches on this a bit in regards to ‘rock and roll’ based brands. I love this guys candor too, just very matter of fact, very to the point. His comments about why they do collbaroations, specifically with Nike are so nice to hear - they did them so they could have a shoe people could afford to buy instead of doing all the work themselves at a smaller scale of economy. Love that. No cool guy answer, no ‘synergy’ stuff, etc. So yeah, check the interview - full of really great insight.