The Brilliance!

And they’re at it again…first Seattle, then Portland…now NYC (!!) and Palm Springs. We’re huge fans of the Ace Hotel Group and all Alex Calderwood’s projects so we of course love seeing them open more locations. With these two new locations they’re really living up to the comment Alex made in his interview with us: “...we’re looking to open 2 hotels a year for the next 5 years…” What a serious goal. So yeah, these new spots - looks like they are continuing to progress their brand with each new spot. Kind of expected from these guys right? But what I love is their concern/focus on staying true to the original vision displayed so well in Seattle, quote from the press thing they just emailed us: “Our sensibility is democratic and inclusive.” Perfect…and in only 6 words. They’re both opening winter 08/09, so pretty quick here. Check out a few pictures here, sketches from their design firm of the rooms. Congrats to the whole Ace Hotel Group team, what’s up Alex!!, and thanks Ryan for sending these over. I’ll now have a no-brainer decision when in NYC and a great excuse to shoot down to Palm Springs for a winter weekend.