Containers Done Right.
Architects love containers and brands love their retail spaces. Truly, a pop-up store, I think this Freitag project is bringing it. Capturing the process on their Flicker site is fresh way to document it. From shopping for the right containers to furring out them out and stocking them with bags, its cool to see this thing grow. My first thought from a building standpoint is, “doesn’t it look like it’s gonna topple over…I mean whats the foundation look like?” Nerd stuff I know…too many times companies have a tough time extending their brand into a physical space…case and point the Motorola Q temporary retail space that came off more as a rollercoaster waiting area than a representation of the actual product. I am putting this in the art (architecture = art) category, rather than fashion because I am slightly over messenger bags, but I definitely prefer their production methodology to the next bag. Check out how they do it. Nice one Eli.