Jason Fried of 37signals, from the stage!
You may not like this guy - in fact, I personally wonder what he’d be like to hang out with, like just grab a beer with - but he’s co-founder of one of my absolute favorite companies and really knows how to communicate/manage/expand his own personal brand and the 37signals brand. I’m a big fan of what he does. Check out this video linked below… It’s a quick 15 minute video of him kind of ‘keynoting’ his thoughts on educating your consumer instead of marketing to them. Pretty insightful stuff…kind of common sense after you hear him explain it, but I guess thats what makes 37signals successful - boiling things down. Also really cool to hear him candidly talk about their income. Hmm…thinking about educating your consumer rather than marketing to them…makes your mind wander on what business could benefit from this more than others, especially the large failing ones here in the US right now. ***And am I the only one who thinks kind of looks like Aaron Bondaroff?