The Brilliance!

So I’ve only seen a little bit of documentation on this whole A-Ron evolution. I am interested because he’s been BRILLIANCE family since this site started. Thanks to Heron for getting that video interview the other week to kind of resurface that rogue New York energy. I have always been a fan of this swagger and in 10 years when we look back at these times he’s gonna be the one of those people, people reference. Too many times in this modern age of “being cool” its all about knocking trends, telling people they are late and sitting on the sideline trying to keep something secret. Instead A-Ron looks at the ‘scene’ like a participation sport. You get what you put into it. I respect that and I respect the hustle it takes to get back in the game after what seems to be a rocky start with aNYthing, once “the only brand that mattered”. That no longer seems to be the case, the new kids are back on the block, again. His pop-up store/performance space will exist somewhere in Soho/LES for like 2 months and be torn down….the only thing left after it’s gone will be a Playboy documentary?!?! Only in NYC and only A-ron.