Niche: dissected & broken down.
7 pages!? What a wild article. NY Times Magazine just did a whole feature on ‘The Brand Underground’ of which so many of us identify with in one way or another. Predominant commentary by none other than A-ron The Dirty Rotten Downtown Don…well executed A-ron. The whole article/story really, really breaks it down and dissects ‘our’ scene. The shirts, sneakers, blogging, the whole sellout vs ‘Cool Guy’ thing…and so much more. Honestly, it’s like the roof of the underground was kind of peeled back for a moment so everyone can see in and ‘get’ how it all works. And honestly, not in a bad way. I found it quite interesting and insightful on certain things. Good writing, great commentary by The Hundreds, A-ron, Furtura, Stash, and a few others I think. Full story at the link, interesting… Also, check this blog…very nice. ***And yeah, obviously I this off the Glob, respecto!