Rapha!
Kind of weird that I hadn’t posted this before…probably cause I didn’t want to ‘blow-up-the-spot’ as the kids say. If I wasn’t into cycling I’d be into this stuff. THIS is branding. Start off with a super strict focus - in this case it’s cycling. Make really, really amazingly classic products. Differentiate yourself in your industry by being a bit more understated. Then display, not market, your product as more of a lifestyle purchase than a ‘oh I need this widget’ type purchase. Then add some magic…like all the good brands have. Then keep it up. I just got turned onto Rapha last year…such awesome stuff. I guess the only thing I can compare it to would be maybe what Louis Vuitton is for Travel, Rapha is for cycling. Maybe minus the logo blow-out that LV can sometimes come across with when in the wrong hands. What’s awesome to is how there is just nothing that compares with Rapha in the cycling gear market…like, nothing. It’s like, multi-colored spandex or Rapha? Ha. And their prints?? Actual art prints. I think anyone who sells a physical products should aspire to sell pages from their catalogs as art. Seriously. ***Hey, if anyone has a connect for me to get the white Grand Tour gloves in small…PLEASE let me know. Seriously, hit us up at the email address on our about page.