This UNIQLO magazine thing!!!
Gap, J. Crew, Banana Republic…welcome to a game of catch up. WOW. I knew Uniqlo was on point but this look book/magazine is just fantastic. This stuff couldn’t be any less expensive. They make the most basics of basics POP with their presentation and have a swagger that is very fashionable. The prices are almost too reasonable. I didn’t see anything I wanted that was over $80. As cool as H&M is I don’t think they can do the un-stylistic, timeless thing nearly as clean. I guess a company that has Masamichi Katayama buildout the flagship store is smarter than the average. I really hope this brand has a larger impact. The standard of American everyday fashion is moving in the right direction but Uniqlo’s investment in the US raises the bar of ‘boring fashion’.